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Personalization

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  • Summarize Personalization
Personalization Principle 1: Use Conversational Rather Than Formal Style
  • Keeps the learner cognitively engaged in the learning process. Over use can lead to an inappropriate tone and become distractions from the content. The audience must be considered.
  • Personalization can be promoted through voice quality and polite speech, i.e. friendly human voice.
  • Lessons are written and audio components are scripted in a conversational style using first and second person.
Personalization Principle 2: Use Effective On-Screen Coaches to Promote Learning
  • On screen characters (cartoon, avatar, animated human, etc.) help guide the learning process.
  • Most effective with human-like voice and behaviors, but not necessarily appearance.
  • Used for instruction, not entertainment.
Personalization Principle 3: Make the Author Visible to Promote Learning
  • Gives a voice to the text.
  • Provides a personal relationship between reader and author.

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